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About Us

My Story

A life connected to the water.

Hi, I’m Diane — a Florida native, lifelong ocean lover, and the founder of Crabby Mermaid®.

I grew up on Anna Maria Island, where the Gulf was part of everyday life. Some of my earliest memories are tied to the beach and the water, and that connection has stayed with me ever since.

Over the years, the ocean has followed me everywhere — from Florida and the Keys to Hawaii, the Caribbean, the Bahamas, and coastlines across Europe. Whether I’m swimming, kayaking, scuba diving, shelling, or simply sitting beside the water, it has always been the place where I can disconnect, reflect, and just be.

Crabby Mermaid coastal jewelry, beach and ocean lifestyle collage

Saltwater heals the soul.

How Crabby Mermaid Began

After years in the corporate world, Crabby Mermaid officially began on September 9, 2021. I wanted to build something that reflected the life and places I have always loved — beautiful coastlines, warm sunshine, turquoise water, and the feeling that comes from being near the sea.

Larimar and eco-friendly cork were part of Crabby Mermaid from the beginning. Larimar immediately felt like a natural fit because of its beautiful Caribbean blues, while cork offered something completely different — lightweight, durable, and perfect for an easy coastal lifestyle.

Since then, the collection has grown to include sterling silver, gold vermeil, freshwater pearls, crystals, ocean-inspired designs, and pieces chosen for women who want their jewelry to mean something beyond simply looking beautiful.

Jewelry Chosen With Meaning

I personally curate the pieces offered through Crabby Mermaid, choosing jewelry that feels connected to the water and to the memories we make there. Sea turtles, starfish, waves, mermaids, Larimar, pearls and other coastal elements are more than motifs — they remind us of vacations, special places, people we love, and moments we want to carry with us.

My Irish heritage is also part of the story. My family roots trace back to Ireland, another place deeply shaped by the sea. That connection makes our Ocean Jewelry Collection especially meaningful to me.

With every purchase from our Ocean Jewelry Collection, 10 baby sea turtles are saved, helping support marine conservation.

WHAT MAKES CRABBY MERMAID® DIFFERENT

AUTHENTIC COASTAL JEWELRY

Chosen for real ocean lovers — not trends. From sea turtles and waves to Larimar and Irish coastal designs, every piece reflects a genuine connection to the sea.

QUALITY MATERIALS

Sterling silver, genuine gemstones, freshwater pearls and thoughtfully sourced materials chosen for longevity and timeless style.

PURPOSE-DRIVEN IMPACT

Purchases from our Ocean Jewelry Collection directly contribute to saving baby sea turtles and supporting marine conservation efforts.

WOMAN-OWNED & PERSONAL

Crabby Mermaid® is a small, woman-owned business. Your order is carefully packed and shipped from Florida with personal attention and care.

MORE THAN JEWELRY

Crabby Mermaid® is for women who carry the ocean with them — whether they live by the shore or simply long for it.

★ It’s coastal elegance with meaning.

★ It’s heritage and heart.

★ It’s ocean-inspired jewelry you can feel proud to wear.

GIFT CERTIFICATES

Not sure what to get? Crabby Mermaid® gift certificates are available in any amount — the perfect gift for the ocean lover in your life.

Give the gift of coastal jewelry and let them choose their own treasure from the sea.

SHOP GIFT CERTIFICATES

SHOP IN PERSON

If you’re visiting Florida’s Panhandle, you can find a curated selection of Crabby Mermaid® pieces at:

The Shack Seafood Restaurant
104 Miracle Strip Parkway SW
Ft. Walton Beach, FL

(And yes — the redfish sandwich is worth it.)

Made for salt water, sunshine and the memories that stay with us.

SHOP JEWELRY